I am a multi-disciplinary designer, creator and brand developer specializing in launching and sustaining commercial concepts for both entrepreneurs and established business owners. I work closely with clients to bring their new ideas to life, refine and reenergize existing concepts, and serve as creative steward through the evolution and growth of mature brands.


A lighthearted and energetic approach to collaboration has fostered lasting, trusting relationships. A perfectionist but unserious eye has served up brands (and spaces) that make people feel good, buy in, and return—often.

Art, Branded Graphics, Branding, Design, Interior Design, Signage
Branded Graphics, Branding, Interior Design, Packaging & Products, Signage
Branded Graphics, Branding, Design, Interior Design, Packaging & Products, Signage

With blended backgrounds in both architecture and brand development, I have achieved success integrating brands into all aspects of a business, to ensure comprehensive, multi-level brand expression. I collaborate fluidly with clients, architects, contractors, and vendors and have longstanding relationships with top-tier printers, fabricators, and suppliers.

brand creation

Are you starting a new venture, updating your image, or launching a new product or service? I can help you develop, define, and express that brand through design, messaging, and maybe a little of the unexpected.


branded environments

Integrating brand personality with a retail or restaurant environment creates a richer and more memorable experience for customers. So let’s do that.

architectural integration

Collaboration with architects and designers in the earliest stages of concepting ensures that the story will thread throughout the built environment. That’s a good thing.


interior design

Sometimes I collaborate with a client’s interior designer or architect, but often I lead the design, and that’s worked out great too. Interior design from the brand out is usually pretty tasty.



Even well-run, successful businesses can sometimes use an update and and a creative refresh of their identity. Case in point: Atlanta’s very popular Treat Your Feet spa. Check that out here.

invention & whatever

Sometimes things need to be figured out on the fly. An inlaid floor logo (see at left) a graphic vehicle, an in-store display. Invention, research, and execution: I got this.


mingos pool bar

A very quick logo design project expresses nostalgia and seaside chic for a hotel bar in Florida.

Local Roots

Custom wall covering for Local Roots. Design uses pattern constructed of friendly icons…

The Queso Shop

Walk-up window in Toco Hills, Atlanta. The Queso Shop is a sister brand of yumbii Taco Shop…

gusto! catering truck

In 2021 we redesigned the fleet of gusto! catering vans. After redesigning the gusto!

yumbii taco shop

Working with the client, architects, and contractor, we transformed a drab former Radio Shack into a…

MetroFresh Uptown

Applied an existing brand we created a decade ago to a stylish new location on Peachtree Street.

Remember COVID??

2020—what a carefree time! But it did give us a chance to be a little loose. This T-shirt…

gusto! menu redesign

In 2018 we began to develop a new graphic language for the gusto! menu. Inspired…