gusto! catering truck

gusto! catering truck

In 2021 we redesigned the fleet of gusto! catering vans. After redesigning the gusto! menu system to feature a clean, lower-case Helvetica typeface, I was inspired by a house I saw in the 1970s, with a bold, 3-digit house number painted diagonally in red from corner to corner. Couldn’t miss it! And this fleet of nifty, sky-blue trucks can be seen all over town.