Harry Bakes

The challenge of this product was to create a timeless, friendly brand that could sit within a larger market. The inspiration for the design and aesthetic was a pared-down, almost British practicality. Unsentimental, unpretentious, future-proof, and bold. The mainly black and white brand is accompanied, occasionally, by a color palette taken from products from Harry himself: tres leches, guava, red velvet, and espresso.