30 Apr MetroFresh website
Between 2011 and 2012, as MetroFresh restaurant expanded their operations to the Atlanta Botanical Garden and built up their catering business to respond to great demand, they came to us for a new web site that would promote their two locations plus catering branch, allowing their staff to update information daily, as menus shifted with availability of fresh products (and the inventiveness of the chefs.) Additionally, we overhauled their daily email blast with a fresh new look and new photography by Sara Hanna.
In addition to supplying a thorough update of brand, graphics, photography, and general info, the website also offered a secure e-commerce component, allowing visitors to the summer concert series at the Atlanta Botanical Garden to purchase full prepared meals and snacks, streamlining checkout on arrival.